Examining and attributing influence to figures from rap’s pre-history that had an “influence” on actual rap history always feels like leap. You’re either idealizing the creation of the genre as totally outside of most other things and compartmentalizing all the differences between Tapper Zukie and Kool Herc or you kinda admit the influence even though it’s almost always a stretch. You can hear Gil Scott or Last Poets and be like, “I see how this is like rapping” but it’s just still not rapping and it’s weird.
And then, there’s the slippery slope thing of like, why these can be considered influences and not like a ton of white, rap-like stuff from way earlier, and then before you know it, you’re like some aged English teacher trying to hip the young kids to like, Lord Byron or some shit and arguing the really stupid thing that rap is just poetry, which it just ain’t.
But whatever your feelings on rap pre-history, Rudy Ray Moore’s connection to rap is pretty solid. The over-the-top filthiness of Ghostface, Too Short’s freaky tales that always have some moral edge to them, Devin the Dude’s conflation of Southern rap dirty jokes and century-plus old–let me put my professor glasses on—characterizations from the black diaspora, and Schooly D’s “Signifying Rapper” being an update on Rudy’s “Signifying Monkey” itself an update on a pre-reggae toast/routine/rap, are obvious touchstones.
See, Moore’s influence on rap is beyond “he put rhyming words in order before it was formally called rapping” but a whole big mess of more interesting and harder to put your finger on stuff. His Dolemite character and persona is like the “multiply your real persona times ten and run with it” formula that most rappers work with today and if I wanted to be douchey, I could say Dolemite’s one of the inventors of “swagger” because it wasn’t just that Dolemite told really hilarious jokes, but it was as much the way he told the joke and in many ways, more about the way he told it. Nearly all his jokes weren’t his own, variations on dirty jokes you heard your whole life, spruced up to be even more outrageous than you’re anticipating.
It’s all about self-aware exaggeration in a Dolemite routine, women with pussies so big a truck literally drives inside them, little kids that know more about pussy eating than I do, etc. etc. A weird mix of “adult” stuff and the like, cartoony, quasi-Tall Tales imagination with some kind of lesson or moral flip to it.
That is how Rudy Ray really put his stamp on rap. That thing of talking like everybody else and appealing to so-called “base” thoughts of the “lowest common denominator” (but really just where most of our brains are most of the time), but being kinda humane and almost morally serious at the same time.
While most people will rightfully point interested parties towards the movie Dolemite or Rudy records like Eat Out More Often, I wanted to highlight two of my favorite, slightly lesser-known Rudy Ray Moore projects.
-Petey Wheatstraw (1977) directed by Cliff Roquemore (Libra)
The thing is, short of the actually terrible Avenging Disco Godfather, Dolemite is by far the least entertaining of the Dolemite movies. Directed by D’urville Martin, who tried to make the movie absurd and also sort of like a “normal” movie, Dolemite lags and doesn’t have the immediate, who-gives-a-shit feeling of the later Dolemite movies.
Starting with Human Tornado, Cliff Roquemore took over and he made the movies really crazy in a way that stopped winking at itself and just fucking went there. When Roquemore’s credit pops-up on the screen, it accompanied by a small, parenthesized “(Libra)” which always reminded me of Underground nutbar director Robert Downey Sr. sticking “A Prince” at the end of his credit, because Roquemore’s working on the same exact absurdist level as Downey-and since film critics are just now getting around to taking Downey seriously, expect at least a hundred years before a Cliff Roquemore retrospective.
There’s too many great things to talk about in the movie, so real quick: The Devil represented by an old black guy in bright red track suit, appearances by Wildman Steve and Leroy & Skillet, a really incredible soundtrack (which was re-released a couple years ago and isn’t too hard to find, lots of ridiculous Devil make-up and a ton more.
Luckily, this scene happens to be on YouTube, so you’re spared a long, over-written description of one of the funniest fucking scenes of all-time:
-Afros, Macks, & Zodiacs (1995?)
This is basically a party video back when party videos still existed. Two hours of old “blaxploitation” trailers with the occasional interjection by Rudy Ray Moore surrounded by pretty busted girls half-telling one of his classic jokes. At the end of the video, Blowfly and a bunch of other surprises show up too. Here’s a clip of one of those dirty-joke interjections (fuck anybody who disables embedding by the way).
For the hell of it, here’s my personal favorite trailer from the collection, which you know, has enough “rapping” in it to maybe be an influence on rap unto itself:
And the classic “Got Your Money” video…