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Archive for the ‘Odd Future’ Category

“Tang Golf” vs. Pharrell’s “Liquid Swords”


Or: “How Everything Wrong With Rap Right Now Can Be Unpacked Via Two Of The Odd Future Kids Rapping Over “4th Chamber.”

So, you’ve got Domo Genesis and Hodgy Beats, part of the oft-compared to Wu Tang crew Odd Future, confirming their fans’ lunkheaded, connect-the-dots hype/mythology in the laziest way possible: Rapping (not even that well, mind you) over a beyond-classic RZA beat. It makes sense. Too much sense.

Then there’s Pharrell, a pop-rap genius producer, known for a goofy falsetto and lumpy verses here and there. For 2006’s In My Mind: The Prequel, he teamed up with DJ Drama, a dude from Philadelphia who made a name for himself compiling Southern hip-hop mixtapes. Together, they made one of the weirdest entries in the trap-rap mixtape series. It nods to Pharrell’s backpack rap origins just because, but mostly features raps about high-end fashion and models over Young Jeezy hits and 80s and 90s rap classics. Pharrell raps over two Liquid Swords productions. This is how dude promoted his solo debut. Think about that.

Now, it’s the next-big-thing iconoclasts that tow the party line–almost expertly so. Pharrell took that line and bent it back on itself until it was a big continuum of hip-hop: Backpacker shit, trap-rap, gritty NYC stuff, moody synthy pop-rap and more. It’s really this simple: Pharrell violated the sanctity of Liquid Swords much better.

As I (and others) said before, perhaps Odd Future are best understood not as iconoclasts out of nowhere, but subversive opportunistic shitfucks toying with the system from the inside, exposing Nahright and 2DopeBoyz as ad whores, highlighting the boring biases of the bleeding edge tastemakers, and showing the goon from Gorilla Vs. Bear to be one more guy who suddenly starts writing in rap slang when he blogs about hip-hop!!!!!.

Written by Brandon

April 13th, 2011 at 1:08 am

Spin: “Children of the Grave, Rap Has Its Metal Moment.”


This week’s column: Waka Flocka Flame, Odd Future, and metal.

Last Thursday, skate-prick rap collective Odd Future signed off Tumblr and appeared on national television. Sporting ski masks with inverted crosses scrawled on them, and bouncing across a smoke-filled stage, Tyler, the Creator, the crew’s charismatic frontman, along with Odd Future point guard Hodgy Beats, performed their 2010 single “Sandwitches” on Late Night With Jimmy Fallon. The morning after, the Internet — which basically birthed Odd Future as well as most interesting rap these days — celebrated the group’s bizarro entrance into the mainstream.

Many of the same people losing their shit over Odd Future on Fallon were also busy downloading Salute Me Or Shoot Me 3, a victory-lap mixtape from Waka Flocka Flame, which featured the same sort of headbanging, fuck-you-up rap that made his debut album Flockaveli a success last year. Less than a week after a Grammy Awards show that was proud to acknowledge only the kindest hip-hop (B.o.B, Drake, a once caustic now “recovered” Eminem), Odd Future’s off-the-rails TV appearance, plus a new batch of noisy aggression from perhaps the genre’s most polarizing figure, were welcome disruptions. Tyler, the Creator and Waka Flocka are anti-pop, sure, but they’re also interested in being just plain fucking scary. Think of them as the first truly metal rap stars…

Written by Brandon

February 25th, 2011 at 4:32 pm